Growth trend for probiotic product ranges during coronavirus outbreak

Key industry research from the GlobalData market analysis organisation has highlighted major trends emerging from stockpiling of products during the coronavirus outbreak.

One of the group’s major findings has been a perceived rise in demand for probiotic product ranges, which has included a growing number of items within the confectionery sector over the past few years.

As GlobalData noted, Asia has been experiencing the coronavirus (Covid-19) outbreak ahead of Europe and observing various regional challenges – such as that faced by Japan – can help identify what comes next, says GlobalData, a leading data and analytics company.

Mitsue Konishi, Senior Innovation Analyst at GlobalData, comments: “When the effect of COVID-19 became prolonged, consumers searched for products that they thought would protect their health in general. An example from Japan is natto, fermented soybeans that have been lacking in stock consistently since the outbreak.”

Natto is known for its health benefits, particularly in terms of lowering cholesterol, and is filled with fiber, probiotics and vitamin K2. Similarly, yogurt – which is generally associated with gut health and immunity – is selling well.

Konishi concludes: “Consumers are more actively buying probiotic products. There will not be natto panic buying in Europe, but probiotic products claiming to improve the immune system are likely to grab consumers’ eye in the UK, as well as Europe.”

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