Mars Wrigley continues its strategy for reducing significant volumes of plastic waste
Mars Wrigley has confirmed the next step in its commitment to sustainability with advancements in its M&M’s packaging in a key environmental move targeting a total of 98 metric tons of plastic waste a year.
Consequently its theatre boxes are getting a redesign, and will no longer include plastic overwrap, eliminating 98 metrics tons of plastic waste a year.
The updated packaging has been rolling onto shelves since late September and is now available in stores nationwide.
This is part of several packaging initiatives Mars Wrigley has rolled out in the past year, as the company leaves no stone unturned when looking for sustainable solutions. Through the combination of innovative product solutions, investments, and partnerships, Mars Wrigley is working hard to make more than 9,000 package designs more sustainable.
In October, Mars, Inc. announced its pledge to reach net zero emission across its value chain by 2050. An integral part of this commitment is reimagining Mars Wrigley’s packaging portfolio and evaluating alternative solutions to achieve sustainability in this area. The M&M’s commitment is just one of several packaging initiatives rolled out in the past year, amongst partnerships with Danimer Scientific and Closed Loop Partners and innovations in Orbit Megapack and Mars Bars to name a few, pushing Mars Wrigley closer to its goal of 100 percent reusable, recyclable or compostable packaging.